Digital Media in Kenya has caught up with television, one of the country’s most accessible traditional media channels. In a 2021 GeoPoll survey sampling 1,905 respondents, 8 out of every 10 persons had access to both sorts of media within the last 30 days.
There are 23.35 million internet users in Kenya’s overall population of 55.60 million people! At the beginning of 2022, Kenya’s internet penetration rate was 42% of the entire population.
Digital media usage is likely to continue “changing swiftly” due to increased technological innovation, the availability of more cheap smartphones on the market, and improved connections (3G, 4G, and 5G) in the nation.
Furthermore, in January 2022, Kenya had 11.75 million social media users. According to Kepios data, social media users in Kenya rose by 750,000 (+6.8%) between 2021 and 2022.
Kenya has a vibrant social media environment that reflects both the vast range of information viewers seek and the culture of online content consumption. Kenya alone has hundreds of blogs. According to the Bloggers Association of Kenya [BAKE], a membership organization, there are 19,000 blogs in Kenya.
From money to gastronomy, there are blogs for practically anything. Political blogging, on the other hand, reigns dominant. Interactions on social media are also highly political, with tribal or ethnic overtones on Facebook and WhatsApp. And it is on social media that fake news thrives!
